2-3 High Impact Decisions

Sales is the oldest profession in the world. That being said, no advice is revolutionary at this point.

Regardless of position, title, company, or industry - the fundamentals of effective selling are the same across the board.

Core Fundamentals:

1. Listen more than you talk

2. Ask good questions, the right way (‘cause science)

3. Tie your prospects pain/goals to your solution value

4. Ask for the business, the right way (more science)

The sales process is extremely simple to understand, but difficult to execute on. Why?

We try to sound smarter than we are and most of us in the SaaS space are guilty of over automation. Sales is simple, I promise.

Make 2-3 high impact decisions each day and you’ll hit your number every single month. Here’s one example:

Instead of making 100 uneducated dials today, make 35 hyper-targeted calls with an approach that is actually personalized.

By the way, if you’re defining “personalization” as using the company's name and/or recent news, you’re selling yourself short.

Personalize it to the individual. Take a minute, check out their Linkedin, and find something to talk about.

If you’re worried your boss is going to be on your case for making less dials - be proactive and ask for a trial period to run an experiment.

Less activity + More Personalization = Higher Production

Lastly, if you’re unsure how to get hyper-personalized and turn it into action, reach out and let’s talk about it. I’m here to help.

Get after it today, a lot of people in your seat use Friday as an excuse to ease into the weekend. That gives you a massive opportunity to get ahead. Let’s go get it!