How to Drive Email Engagement

Good morning and Happy Tuesday DSR Fam!

Thanks for joining along with 1,200 motivated sales pros who are hungry to ultimately accomplish one thing: close more business.

Whether you’re B2B or B2C, in today’s sales environment it’s a requirement to find out where your prospects hangout at on the internet and meet them there. The good news is - everybody hangs out in their email to some degree.

Along with phone calls, Linkedin, and video prospecting - sending out emails is likely a core part of your sales outreach strategy. The challenge is, everyone makes email a primary channel in their strategy.

What’s that tell us?

1. Make sure you’re reaching out to the right people, otherwise you’re wasting your time.

2. Quickly hit on a well known pain point (or goal)

3. Then solve it (or achieve it) with your solution in a results-oriented way

That’s great high level stuff, but I want to address one specific email tactic today: how to drive actual email clicks on your CTAs.

Many of us have a decent open rate, but low engagement and almost zero responses.

Here’s one thing you can start doing today that will increase your email clicks, engagement, and overall responses:

When you decide add a hyperlink CTA of any kind, you need to tell your prospect why it’s worth their time to click on that link.

For example, most salespeople will go through an intro and some sort of pitch/value prop and then drop a link to a case study/white paper/website, etc. but we don’t specifically tell them why it’s valuable to that individual.

Instead of “To learn more about our work with ABC Company, check out this case study.”

Try something like “ABC Company hired us in 2019 because they were struggling with XYZ Problem. Over the last 3 years we’ve increased their pipeline creation by 165% and net new revenue by 112% - take a look at this case study for more insight.”

In other words, instead of being generic in your lead up to your CTA, pull something specific from the content you’re sharing and make it interesting and relevant to your prospect.

Take the extra 60 seconds and tell them why what you’re sending them is worth their time.

That’s all for today’s edition of The Daily Sales Rep! Thank you for the continued support, it is truly what keeps me going!

Have a great day Sales Folks!