How To Increase Email Responses

Open Rate up, but Responses are low?

So you’ve increased your email open rate, but your responses are still low?

Here’s what’s happening:

You improved your subject lines (kudos) - prospects are opening your emails because your subject line is grabbing them, but then they lose interest and you don’t get a response.

Why are they losing interest?

Your messaging is about you, your company, and the features/benefits of your solution.

“Sell benefits instead of features” is great sales advice once the opportunity has materialized, but it’s not applicable to cold outreach because prospects don’t care about the benefits yet, because they don’t know you.

Don’t get me wrong, include a small blurb about your solution, but you should do that at the end and try your best to tie into the rest of your email.

Initial prospecting emails are about establishing familiarity, being thoughtful, and crafting an email that keeps them engaged from start to finish.

Here’s how you increase your response rates:

  1. Tie their personal interests to why you’re reaching out: Go to their Linkedin and learn about them. Take the time to get creative - college athletics, volunteerism, recommendations, endorsements, promotions, their bio. There is a ton to work with - take 3 minutes and think outside the box, it’s worth it!

  1. Only 1 CTA per email: Your responsibility is to reduce the cognitive load for your prospect. Make it easy for them to make one decision, and that decision is: “I like this person.”

  1. Do Not Ask Multiple Questions: If you’re asking multiple questions throughout the email - stop!

This is a small mistake tons of salespeople fall victim to.

At the end of the first paragraph it's “Is this something you’re dealing with?” - then at the end of paragraph number two we’ll ask “how are you currently measuring…?” - and finally we’ll wrap up the email with “Are you open to a discussion?”

These questions are fragmenting the flow of your email. Keep it simple and ask them the most important question at the end: “Interested in learning more?'“

150 words or less. Talk about them and to them. 1 question. 1 CTA. Then move on.

Here’s a template I used to booked multiple major meetings: Blatant Sales Pitch