Welcome to Why it Works

The future of sales is community. Start building yours now.

“Sales is easier than it used to be. We didn’t have Linkedin or social media when I was selling.”

“I don’t understand why you can’t get a hold of people with all the tools we have.”

“This generation is lazy.”

Says every old head that was an average performer 25 years ago.

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The truth is: sales is a lot more difficult today than it used to be. Point. Blank. Period.

25 years ago, buyers could’t educate themselves the way they do today. If you were in need of a solution, the product/service was local and the seller had minimal competition.

The buyer-seller climate is extremely different today.

A CFO in Kansas City conducts her own research on products across the world, discusses with her team internally, and reaches out to the vendors they want to speak with.

Buyers are smarter than ever and your competition is endless.

This is why Salespeople are struggling. Buyers are working smarter and we aren’t.

Instead, we stick with the “shotgun” cold calling approach; an aimless behavior driven by arbitrary metrics passed down from your manager who can’t articulate the why behind your 100-dial/day requirement.

It’s time to elevate the Sales function.

Enter: The Daily Sales Rep. A newsletter for modern sales pros who want to work smarter, put up major numbers, and most importantly - build a community.

We’re going to accomplish three major objectives with The DSR Newsletter:

  1. Improve the skills you need for today’s climate (smart cold outreach)

  2. Prepare you for the future of sales (community-based, data-driven)

  3. Elevate the reputation of the sales function (we deserve it)

‘Cause here’s the thing - cold calling, emails, and Linkedin DMs can work. It comes down to precision, messaging, and adding a disproportionate amount of value to your prospect before asking for anything. So, we’ll drop some knowledge on how to engage in [smart] cold outreach - the opposite of the “shotgun” approach.

At the same time, it’s important to accept that the sales function is shifting towards long-term relationships, trust, and expertise. In other words, community. That said, we’ll dive into how to build a community that generates sales/revenue.

Keep your eyes peeled each Tuesday morning for new sales & community insights along with real examples to back it up.

Where most sales content falls short (application), the DSR newsletter will come up strong.

Let it act as your easy-to-digest source of sales game that turns you into a savvy, sharp, and respected sales professional.

The future of sales is community. Start building yours now 👇